Carefully crafted words can work wonders.

I, along with the UX team, ideated, tested, iterated, and finally designed a new information architecture for VA’s API platform. The new navigation and filter system makes it easier to search, find, and access APIs.

Redesigning VA Developer

I, along with other UX teammates, organized and ran usability studies testing content I’d written for VA Developer’s support form. After testing and iterating through a few different designs, we landed on one that not only directed developers to our support team, but also helped Veterans find the VA benefits and services information they needed.

Improving VA’s support form

I drafted and edited content for TQ Tezos’ homepage. I specifically wrote headlines, CTAs, sign up navigation, and product descriptions that create a more approachable, user friendly website for blockchain experts and newcomers alike.

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Writing user friendly copy for TQ

I was part of the creative team that designed this campaign website promoting the Tezos blockchain. I specifically worked on creating and writing different user personas — artists, collectors, conservationists, hobbyists, parents — that could use Tezos to support their own goals.

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Highlighting what users can do with Tezos